Episode 119

full
Published on:

4th May 2021

119: Turning Social Media Followers Into Customers With Natasha Grano (Part 1)

So many people don’t understand that social media followers don’t mean customers. Even when they do get the followers, they haven’t been able to turn them into dollars. In this episode Natasha uncovers the secret that you need to understand how to optimize the leads you have coming in from social media and translate them into real revenue. Once you understand how to turn your social media into a two way dialogue you can sell anything.

My Guest Natasha Grano:

Natasha is a global influencer with millions of followers on social media. She is a leading thought leader in the new generation, motivational speaker, bestselling author and number 1 social media expert. Her wisdom went viral on social media and has generated over 100 million views and millions of followers, making her one of the most respected names in her field online internationally. Drawing at her experience Natasha shows you how to use your network to create your net-worth and elevate yourself in your business to the highest level. She is on a mission to mentor empower and draw the full potential out of every person with a promise that positivity pro-activeness and heartfelt passion in whatever it is your doing, is a sure way to get the very best of life.

Pivotal Moments:

·       5 years ago she went through the worst year of her life. She lost all her money and then she got an illness. From that place of hitting rock bottom, she found tools to heal herself.

·       Before 5 years ago she had a social media marketing company and was into influencing.

·       1 year after healing herself physically, emotionally, and mentally she built a million followers on instagram and made $1 million.

·       You need to know how to translate your followers into leads into revenue, you don’t leave them there as a one way dialogue. You make it a two way dialogue.

·       You can buy an account with followers already on it.

·       When putting content out Natasha made sure she was always helping someone.

Advice

Anyone in the small business world who wants to grow, the first thing you need to do is scale. You need to ask yourself these questions: How can I better serve my assignment for today? What am I offering my customers? Am I helping them? Then you can put it out there. Social media is a free media to put out all your stuff for free. You then need to scale it. You need to get into collaboration. When you build something to help other people and you really believe in it, then the money flows.

Current struggle

When a struggle comes up, Natasha knows how to handle it. Her current business struggle is to think about what her clients will gain from whatever she has to offer.

Quote:

What the mind can conceive and believe he can achieve. 

Resources & Links:

Part 2 of this episode where you hear more go to estierand.com/119-2

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About the Podcast

Create Your Own Salary (previously Business Breakthrough)
Humanizing business and businessifying humans.
We're humanizing business, and businessifying humans.

Join us as successful business owners talk about the PIVOTAL MOMENTS that got them to where they are AND what they still CURRENTLY STRUGGLE WITH.



My dream always was, and still is, to help small business owners live their dreams. I've noticed that ALL BUSINESS OWNERS STRUGGLE SOMEWHERE. Even those that look so shiny and perfect on the outside are hurting somewhere on the inside.

Many of the podcasts out there feature rags-to-riches success stories with the promise that you can do it too! Ever felt that you really can't?

That's why I've started the Business Breakthrough Podcast, FEATURING STORIES YOU CAN RELATE TO, SHARING STRUGGLES YOU CAN LEARN FROM. The show features business owners- from those just starting out to the super successful - and in addition to exploring previous TRANSFORMATIONAL BUSINESS MOMENTS, together we reach a Business Breakthrough live on air.

About your host

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Estie Starr

Estie Starr is an award-winning business consultant, exceptional marketing strategist, avid speaker, and founder of Strand Consulting, a multinational business consultancy that’s focused on helping small business owners scale their businesses to make big profits. She believes very strongly that people can build professional and profitable businesses doing what they love, and she’s here to guide them so they can bring their vision to life with a lot more ease.