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Published on:

4th Jul 2019

65: Next Level Email Marketing with Rob & Kennedy

Rob & Kennedy are a fun duo who will keep you laughing throughout this episode as they share with you their genius advice on email marketing, as well as their drastic hiring philosophy.

Listen as we hear about their struggles to keep their hair roots in check – as well as their serious business struggle that so many of us can relate to – time and money! And for a cool breakthrough, listen as we craft  that perfect pitch for Rob & Kennedy.

 

My Guests: Rob & Kennedy

Rob and Kennedy are the most unlikely entrepreneurs you’ll ever meet. Sporting hairstyles that look like comic-book characters and backgrounds in psychology, hypnosis, and show-business – it’s hard to believe they’re serial entrepreneurs with an uncanny knack for building businesses with riotous email marketing.

 

Episode Highlights:

 

[2:13] Rob & Kennedy: And the reason people leave a business, if you look at any business is usually because of they don’t trust the people in charge. If you trust the people who are in charge, then you stick around because you know they’ve got your back. And one of the easiest ways to build trust is that everybody knows where you’re at.

[24:56] Rob & Kennedy: The only reason people unsubscribe is because they get too many irrelevant emails. By irrelevant, I don’t mean the offers are relevant. I mean, the angle of which the thing you’ve talked about with me, is irrelevant.

[27:19] Rob & Kennedy: Only ever employ people who are smarter at you smarter than you at the thing they do. And the reason to do that is otherwise why would you employ them?

[38:49] Rob & Kennedy: If you don’t have a survey, and and that’s our genuine philosophy, by the way, at the moment, if you don’t have a survey in your business, it’s actually missing something that’s not optional. It’s an essential part of getting your business from where you are now to where you want.


Quotes:
The quality of every outcome is directly proportionate to the quality of the questions that you ask. – Tony Robbins
Change is constant.

 

Resources & Links:

 


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About the Podcast

Create Your Own Salary (previously Business Breakthrough)
Humanizing business and businessifying humans.
We're humanizing business, and businessifying humans.

Join us as successful business owners talk about the PIVOTAL MOMENTS that got them to where they are AND what they still CURRENTLY STRUGGLE WITH.



My dream always was, and still is, to help small business owners live their dreams. I've noticed that ALL BUSINESS OWNERS STRUGGLE SOMEWHERE. Even those that look so shiny and perfect on the outside are hurting somewhere on the inside.

Many of the podcasts out there feature rags-to-riches success stories with the promise that you can do it too! Ever felt that you really can't?

That's why I've started the Business Breakthrough Podcast, FEATURING STORIES YOU CAN RELATE TO, SHARING STRUGGLES YOU CAN LEARN FROM. The show features business owners- from those just starting out to the super successful - and in addition to exploring previous TRANSFORMATIONAL BUSINESS MOMENTS, together we reach a Business Breakthrough live on air.

About your host

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Estie Starr

Estie Starr is an award-winning business consultant, exceptional marketing strategist, avid speaker, and founder of Strand Consulting, a multinational business consultancy that’s focused on helping small business owners scale their businesses to make big profits. She believes very strongly that people can build professional and profitable businesses doing what they love, and she’s here to guide them so they can bring their vision to life with a lot more ease.