Episode 127

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Published on:

30th Sep 2021

127: Everything I need to know about Marketing I Learned From Sonic The Hedgehog With Lee Caraher(Part 2)

How do you take the skills from corporate PR like blowing up Sonic The Hedgehog and apply them to small businesses? Lee has the answer and she is the master. Join us in this episode as she breaks down for us how she applies her incredible corporate marketing experience to the current small business world.

My Guest: Lee Caraher:

Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. She's on a mission to help small businesses break through the noise and make a big impact. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time and has authored two top-selling books about positive and profitable work culture. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humour have gotten her out of a lot of trouble. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Double Forte’s “Get on The Map” service is a foundation-building program that helps small businesses and individuals build authority and visibility to drive business success. Working with Lee and her senior team, small businesses and entrepreneurs learn how to “Show Up” and “Level Up” their footprints and influence to compete and grow their businesses.

Pivotal Moments:

·       Lee ran PR on a corporate level. She had many agencies. The role was to advance the company's agenda in a positive way so you can reach the people so you can achieve your business goal. In a multinational business you do things differently in different countries.

·       Lee worked for Sonic the Hedgehog.

·       Lee was the spokesman for the company. She would help the third party development group have a good relationship with third party developers so that they would put their games on their platforms first.

·       Lee also had to work out how to convince people to buy.

·       Lee’s job was to create a story that advances the company’s objective.

·       11 People reached out asking what Sonics’ middle name was. This proved to them that people were so interested in the game.

·       Every time you put something crappy in the market it ruins your reputation.

·       In 2001 Lee left her job due to family duties. So in order to earn money she decided to open up her own company.

·       When comparing working for corporate to a small business it works the same. It is how we help our clients. We choose to only work with good clients, advance their cause and achieve their business goals.

·       Lee started her company; she only hired people with 10 years experience.

Advice:

Listen to your customers. Your customers are telling you what they care about, and when you double down on what they care about, they will care about you more.

Scale down and do less of good versus lots of bad, and then you get referrals.

Quote:

You make cake right? Listen to the cake expert; buy what the baker is telling you to do. Listen to the expert.

Links & Resources:

Part 1 of this episode where you hear more go to estierand.com/127-1

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About the Podcast

Create Your Own Salary (previously Business Breakthrough)
Humanizing business and businessifying humans.
We're humanizing business, and businessifying humans.

Join us as successful business owners talk about the PIVOTAL MOMENTS that got them to where they are AND what they still CURRENTLY STRUGGLE WITH.



My dream always was, and still is, to help small business owners live their dreams. I've noticed that ALL BUSINESS OWNERS STRUGGLE SOMEWHERE. Even those that look so shiny and perfect on the outside are hurting somewhere on the inside.

Many of the podcasts out there feature rags-to-riches success stories with the promise that you can do it too! Ever felt that you really can't?

That's why I've started the Business Breakthrough Podcast, FEATURING STORIES YOU CAN RELATE TO, SHARING STRUGGLES YOU CAN LEARN FROM. The show features business owners- from those just starting out to the super successful - and in addition to exploring previous TRANSFORMATIONAL BUSINESS MOMENTS, together we reach a Business Breakthrough live on air.

About your host

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Estie Starr

Estie Starr is an award-winning business consultant, exceptional marketing strategist, avid speaker, and founder of Strand Consulting, a multinational business consultancy that’s focused on helping small business owners scale their businesses to make big profits. She believes very strongly that people can build professional and profitable businesses doing what they love, and she’s here to guide them so they can bring their vision to life with a lot more ease.