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Published on:

19th Sep 2019

75: Master the Email Sales Funnel with Shawn Finder (Part 1)

You need superb sales strategies to close deals by email. But, combine that together with awesome automation and you can close deals with loads of people and make buckets of money. That’s exactly what Shawn Finder did when he created AutoKlose, a tool that not only automates your emails, but also incorporates top-of-the-line sales techniques and emails scripts to literally close deals automatically.

In this episode, Shawn shares the back-end secrets of how his tool actually works, plus some sales techniques and tricks that he personally uses on his own leads and clients. If you do, did or plan to use emails to close deals, this episode is a must-listen. And for those of you who don’t, listen anyways because when it’s this easy, you might want to start now!

 

My Guest: Shawn Finder

Shawn Finder has always been an entrepreneur at heart. At age 24, Shawn entered the entrepreneurial world after competing as one of Canada’s top-ranked tennis players. He started out importing packaging from the Orient and selling to top retailers in North America. However, knowing he always loved selling and list building, he founded ExchangeLeads in 2013 which helps his company build quality lists for outreaching new prospects. This was followed by his new venture Autoklose in 2017 that combines both sales engagement and list building all-in-one platform

 

Episode Highlights:

[1:36]: I played tennis my whole life. I was world-ranked, playing in the same tennis terms as Roger Federer and all the the main guys. They’re all my age right now, all of them are still playing.

[3:41]: My mom actually sat me down and said, “Shawn, listen, you could try and go the tennis route. But remember, one injury, one back injury – I was always injury prone – one thing goes wrong and you’re going to probably have to be a tennis coach, because all you’re going to ever know is playing tennis and teaching tennis. Or, you can go the education route and get an MBA and do something with your life.”

[9:23]: Going into my MBA in finance, and starting in finance, was probably one of the best things for me as an entrepreneur. Because if you can’t read a balance sheet or read an income statement, it’s going to be really tough to run a business.

[14:42]: For all the listeners who don’t realize that they’re literally a commodity being traded, even though I’ve laughed about it every day. But Google owns you and Facebook owns you. And now, every random person that has your name, phone address, email, and company title, owns you, and sells you or trades you.

[24:19]: So some examples are, subject line and body paragraphs of emails. People think that long subject lines or creative subject lines work, but a simple subject line, like “Hi Estie” actually will get you the best-converted conversion.

[26:43]: Every time I see an email like this, I blast them. I just send them chapter three of Dale Carnegie. Nobody cares at all about you and what you do exactly. Three paragraphs introducing it and then asking them for something! What is wrong with you?

[31:33]: Shawn: MailChimp and ActiveCampaign still send it from you, but from their servers. So if you have spam words and stuff you might sometimes end up in Promotions folder or Marketing folder, because the marketing email.

Estie: So AutoKlose bypasses that because it’s using your personal server. It’s like G-Mass.

[44:40]: I go in first with a generic, try and hit that pain point challenge. So you can actually get them to read the email. And then if they don’t reply, I start to build trust. So I’ll actually input some social touches also. So you might go on LinkedIn and add them as a connection, or you might endorse them or like or share something they post on LinkedIn.

[47:01]: The current business struggle right now is hiring good salespeople. Hiring good salespeople is a struggle, you find a salesperson, they work for you. And people in sales always want to make more money. So if they come in, and after three months, you’ve trained them, you spent all this money training, and then across the street, they’ve offered $10,000.

 

Quote:

You miss 100% of the shots you don’t take. -Wayne Gretzky

 

Resources & Links:

 

For Part 2 of this episode, where you can hear more about how to
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About the Podcast

Create Your Own Salary (previously Business Breakthrough)
Humanizing business and businessifying humans.
We're humanizing business, and businessifying humans.

Join us as successful business owners talk about the PIVOTAL MOMENTS that got them to where they are AND what they still CURRENTLY STRUGGLE WITH.



My dream always was, and still is, to help small business owners live their dreams. I've noticed that ALL BUSINESS OWNERS STRUGGLE SOMEWHERE. Even those that look so shiny and perfect on the outside are hurting somewhere on the inside.

Many of the podcasts out there feature rags-to-riches success stories with the promise that you can do it too! Ever felt that you really can't?

That's why I've started the Business Breakthrough Podcast, FEATURING STORIES YOU CAN RELATE TO, SHARING STRUGGLES YOU CAN LEARN FROM. The show features business owners- from those just starting out to the super successful - and in addition to exploring previous TRANSFORMATIONAL BUSINESS MOMENTS, together we reach a Business Breakthrough live on air.

About your host

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Estie Starr

Estie Starr is an award-winning business consultant, exceptional marketing strategist, avid speaker, and founder of Strand Consulting, a multinational business consultancy that’s focused on helping small business owners scale their businesses to make big profits. She believes very strongly that people can build professional and profitable businesses doing what they love, and she’s here to guide them so they can bring their vision to life with a lot more ease.