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Published on:

15th Feb 2019

49: Digital Marketing Strategies with Kendra Ramirez (Part 1)

Feeling confused on how to build and implement your digital marketing strategy? Kendra Ramirez is a seasoned expert in building digital marketing strategies and has been working in digital for over 15 years. In this episode she explains, in full detail, the ins and outs of digital marketing strategy, starting with an assessment of your business all the way through to creating your ad and testing it with analytics.

 

Teaser: 


 

My Guest: Kendra Ramirez

Kendra Ramirez is globally recognized as the face on the home page of LinkedIn.com, a John Barrett Entrepreneur Vision Award recipient, AMA Marketing Legend and a finalist for the Social Media Innovator of the Year. Since 2005, she has helped hundreds of organizations, including Fortune 500 companies, leverage digital technologies. Kendra has spent more than 15 years in technology companies as a change agent in sales, marketing and recruiting leadership for B2B customers.

Kendra is also a crazy sports mom who springs out of bed in the morning to conquer the world and annoys others who are not morning people.

 

Pivotal Moments:

In 2005 started working in the digital industry as a self-leader for a Fortune 500 company.
Was engaged mostly in training businesses in how to use marketing tools but realized that most businesses didn’t have the underlying strategy to use the tools effectively.
Decided to open her own digital marketing agency focusing on the strategy as well as the tools.
Took her business plan to three coaches and mentors who unanimously told her that digital marketing was a fad and would soon disappear.
Was convinced that digital marketing had a strong future, so opened her business anyway.
Was doing well and making sales, but the lack of a self-sustaining sales cycle lead to the death of business when the recession hit in 2008.
Took a W2 job as a digital marketing consultant and trainer which gave her some great experience and skills.
Re-opened her own agency three years ago, getting back to her W2 job salary within two months.
Kendra is now running a full digital agency providing websites, social media management, lead generation, social ads and more. She employs eight full time staff, ten full time freelancers and is averaging at 22 meetings a week for herself!

 

Resources and Links:

 

For Part 2 of this episode, where you can learn the five steps of creating a digital marketing strategy, plus Kendra’s struggle and breakthrough, go to estierand.com/49-2


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About the Podcast

Create Your Own Salary (previously Business Breakthrough)
Humanizing business and businessifying humans.
We're humanizing business, and businessifying humans.

Join us as successful business owners talk about the PIVOTAL MOMENTS that got them to where they are AND what they still CURRENTLY STRUGGLE WITH.



My dream always was, and still is, to help small business owners live their dreams. I've noticed that ALL BUSINESS OWNERS STRUGGLE SOMEWHERE. Even those that look so shiny and perfect on the outside are hurting somewhere on the inside.

Many of the podcasts out there feature rags-to-riches success stories with the promise that you can do it too! Ever felt that you really can't?

That's why I've started the Business Breakthrough Podcast, FEATURING STORIES YOU CAN RELATE TO, SHARING STRUGGLES YOU CAN LEARN FROM. The show features business owners- from those just starting out to the super successful - and in addition to exploring previous TRANSFORMATIONAL BUSINESS MOMENTS, together we reach a Business Breakthrough live on air.

About your host

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Estie Starr

Estie Starr is an award-winning business consultant, exceptional marketing strategist, avid speaker, and founder of Strand Consulting, a multinational business consultancy that’s focused on helping small business owners scale their businesses to make big profits. She believes very strongly that people can build professional and profitable businesses doing what they love, and she’s here to guide them so they can bring their vision to life with a lot more ease.