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Published on:

15th May 2018

11: The Disaster of Business Conformity with Steve Sims

My Guest: Steve Sims

Over the past 24 years Steve Sims has quietly become the Wizard Of Oz to the world’s wealthiest celebrities, professional athletes, and successful entrepreneurs. He would be insulted if you called him a luxury “concierge”, because that would imply that he’s picking up Taylor Swift’s dry cleaning and walking P. Diddy’s dog. Sims’ clients already have people for that. They call Sims when they’re looking to drop a million dollars to get married at the Vatican or reserve a rocket to the International Space Station.

Today Steve tells us how he went from door bouncer to guide for both the rich and famous, and even better, the richer and unknown, as well as putting a life changing spin on his current “struggles.”


Pivotal Moments:

Learning to act rich and read the genuine from the fake
Like attracts like
Learn what your target is missing, scared or frightened of- and solve their problem
Adding unique value to every interraction
Building one step at a time
When Hewlett came out with a copy/fax and they could send repeat faxes without having to scan them each time!
Spending 30K on a website in 1999, only to have them leave off his contact info- and spinning that into exclusivity live on TV
Having an all around can-do attitude


The Advice:

Followup is more important than the sale
It takes no effort to be you- and the biggest mistakes you’ll ever make is when you try to be someone else
Learn from each mistake and failure- set up every new contract smarter than the last one that messed you over
No one ever drowned by falling into water, they drowned by staying there


The Struggle:

Steve has no struggles, but he’s far from perfect. It’s just that to call it out as a struggle is to come up against it, and Steve doesn’t see that as helpful. Instead, he’s got problems and then he goes to find a solution. Lots of problems, with lots of solutions – and if you’re an entrepreneur without every having a big problem (what we may normally call a “struggle”) then it’s only a matter of time before it comes. A current “problem” Steve shares with us is trying to update his CRM and having it not communicate with his other database programs, nor do the automation he needs it to do for that reason.


The Breakthrough:

Better than focusing on HOW to fix a problem, find the WHO. You will benefit much more from finding someone who knows what they’re doing, than trying to solve something you don’t understand on your own. Steve’s already found his WHO for this problem, and actually ended up using our favorite DB program, ZOHO (we discussed this after the recording, so don’t worry, you didn’t miss it in the audio).


Quotes:

“It’ll all be all right in the end, and if it’s not all right, it’s not the end” -John Paul DeJoria


Resources and Links:


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About the Podcast

Create Your Own Salary (previously Business Breakthrough)
Humanizing business and businessifying humans.
We're humanizing business, and businessifying humans.

Join us as successful business owners talk about the PIVOTAL MOMENTS that got them to where they are AND what they still CURRENTLY STRUGGLE WITH.



My dream always was, and still is, to help small business owners live their dreams. I've noticed that ALL BUSINESS OWNERS STRUGGLE SOMEWHERE. Even those that look so shiny and perfect on the outside are hurting somewhere on the inside.

Many of the podcasts out there feature rags-to-riches success stories with the promise that you can do it too! Ever felt that you really can't?

That's why I've started the Business Breakthrough Podcast, FEATURING STORIES YOU CAN RELATE TO, SHARING STRUGGLES YOU CAN LEARN FROM. The show features business owners- from those just starting out to the super successful - and in addition to exploring previous TRANSFORMATIONAL BUSINESS MOMENTS, together we reach a Business Breakthrough live on air.

About your host

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Estie Starr

Estie Starr is an award-winning business consultant, exceptional marketing strategist, avid speaker, and founder of Strand Consulting, a multinational business consultancy that’s focused on helping small business owners scale their businesses to make big profits. She believes very strongly that people can build professional and profitable businesses doing what they love, and she’s here to guide them so they can bring their vision to life with a lot more ease.