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Published on:

1st May 2018

09: The Latest in Hyperlocal Social Media Strategy with Digital Marketer Mordecai Holtz

My Guest: Mordecai Holtz

Mordecai Holtz is the co-founder and chief digital strategist at Blue Thread Marketing, a boutique agency based in Israel that serves clients across 8 countries, ranging from startups to the City of Jerusalem. Mordecai is also a key opinion leader for Huawei, and a blogger with contributions in Fast Company, Social Media Today, Business 2 Community, and Social Media World. He’s been quoted in Forbes, CMO, Inc. and was interviewed by Dukascopy TV about digital marketing.

He not only walks the walk, but talks the talk at various conferences including Socialbakers Prague 2018, IMEX 2017, TBEX Jerusalem 2017. He is an adviser to Blockchain Israel and has mentored several Jerusalem-based startups.

In this episode we hear how Mordecai runs all social media for a city on his own, on multiple platforms, utilizing the latest in social media geolocation and influencer marketing as well as his current struggle of how to make a good thing even better.


Pivotal Moments:

Combining his degree in media with a degree in social work for an unparalleled understanding of how people work online
Learning digital media while employed for a non-profit as part of his job, and realizing he can make his own business out of it
Having the Israeli Chutzpah to post from his old clients social media account, and then show it to them to get them back as a paying client


The Advice:

Social media is not the kind of thing where you can set it and forget it
In all of marketing, identify a person in their environment


The Struggle:

Mordecai mentioned 3 struggles, but we chose to focus on how to find your place of strength to grow and what the next steps of success are. Mordecai currently works in all areas of digital marketing, but wants to know what’s best to focus on and how to get more and better clients to build out his team.


The Breakthrough:

Mordecai can use the same chutzpah that landed him the City of Jerusalem as his client, and go out and shortlist his top 10 ideal companies, then reach out and tell them what he can do for them. How to choose? From his place of strength, of course


Quote:

I forgot to ask Mordecai for his quote, sorry guys! I’ll remember next time.


Resources and Links:


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About the Podcast

Create Your Own Salary (previously Business Breakthrough)
Humanizing business and businessifying humans.
We're humanizing business, and businessifying humans.

Join us as successful business owners talk about the PIVOTAL MOMENTS that got them to where they are AND what they still CURRENTLY STRUGGLE WITH.



My dream always was, and still is, to help small business owners live their dreams. I've noticed that ALL BUSINESS OWNERS STRUGGLE SOMEWHERE. Even those that look so shiny and perfect on the outside are hurting somewhere on the inside.

Many of the podcasts out there feature rags-to-riches success stories with the promise that you can do it too! Ever felt that you really can't?

That's why I've started the Business Breakthrough Podcast, FEATURING STORIES YOU CAN RELATE TO, SHARING STRUGGLES YOU CAN LEARN FROM. The show features business owners- from those just starting out to the super successful - and in addition to exploring previous TRANSFORMATIONAL BUSINESS MOMENTS, together we reach a Business Breakthrough live on air.

About your host

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Estie Starr

Estie Starr is an award-winning business consultant, exceptional marketing strategist, avid speaker, and founder of Strand Consulting, a multinational business consultancy that’s focused on helping small business owners scale their businesses to make big profits. She believes very strongly that people can build professional and profitable businesses doing what they love, and she’s here to guide them so they can bring their vision to life with a lot more ease.